Study of Consumer Behaviour on Soaps Essay Example

Study of Consumer Behaviour on Soaps Paper Our research project studied the influence of price as the major factor in the purchase behavior of Indian consumers by studying the purchase behavior of soap in a sample of students. As price is traditionally considered as one of the most important of 4 P’s of marketing, and a review of past literature showed an existing link between price and the purchase behavior, the topic was chosen to study. A convenient sample of 40 students was asked to respond to questionnaire containing multiple choice, scale and dichotomous questions with a focus on price of soaps. The results were analyzed with the emphasis on finding the important attributes of soap considered by consumers and how they ranked of price among the most important attributes in soaps. Gender analyses of the results were also done to find the change of the perception of price among men and woman. Respondents were also tested on their knowledge of the phenomenon of hidden pricing. The results were analyzed and were plotted in graphs to arrive at the proof for testing our hypothesis. A. Introduction 1. Problem Statement We will write a custom essay sample on Study of Consumer Behaviour on Soaps specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Study of Consumer Behaviour on Soaps specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Study of Consumer Behaviour on Soaps specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Consumer behavior is a complex, dynamic, multidimensional process, and all marketing decisions are based on assumptions about consumer behavior. The 4 P’s (Price, promotion, product and place) are considered to be the marketing-mix variables that influence the consumers of a product. From a seller’s view, these four are the marketing tools available to influence buyers. From a buyer’s point of view, each of these marketing tools is designed to provide a customer benefit. Out of the marketing-mix variables, traditionally, price has been the major determinant of a buyer’s choice. This is still in case with large segments of buyers across the globe. Although non-price factors have gained a lot of importance in the last few decades, price still remains an important factor in determining sales and profitability. Price exerts its influence in FMCG (Fast moving consumer goods) and marketers have tried to introduce new factors such as superior packaging, better advertisements, and increased number of choices to reduce the influence of price. The increased efforts are more visible in this product category as there is more competition for all segments in this market. Despite the extensive research, marketers still have poorly understood pricing and pricing strategies have become very important in determining the success of a product and a company. 2. Research Objectives/Hypotheses The objective of this research is to provide the insight into the degree of influence of price as the most important factor in the purchase decision of soap by a consumer, in order to provide a clear insight into the effect of price and the change of price in product sales which will help marketers to develop better pricing strategies and to plan for the optimum mix of the marketing-mix variables. Null hypothesis: Price is the most important attribute that influences the purchasing decision of soaps. Alternate hypothesis: Price does not play a significant role in the purchase decision of soaps. 3. Rationale for Approach The study started with collecting and reviewing existing literature in consumer behavior to ascertain the various factors of influence. Pricing related studies are also taken into account to find and conclude the presence of a research gap in studies relating FMCG sector (soaps in particular) and price to the behavior of consumers in southern India. 4. Value: in terms of Possible Outcomes The outcomes will provide the answer to the research questions of whether price plays a role in consumer’s minds while evaluating soap as a product and how much of an influence does price play in the buying decision. It will also give us an insight into whether price has the effect of overcoming customer loyalty and change habits and buying pattern. 5. Limitations of the study 1. The sample was fairly homogenous in terms of education level and income level. 2. The shopping behavior of the sample was not varied. 3. The study did not focus on the discount offers given on soaps. B. Methodology/Approach 1. General Research Design 2. Specific Research Questions 1. What are the factors that play a role in consumer’s decision of purchase of soaps? 2. Is price the most important attribute on which the consumer bases his purchase decision? 3. Will a change in price of the soap influence the buying decision? 4. Will a price change lead to shift in the customer loyalty to particular brand? 3. Data Collection Population – The shopping population of the campus and surrounding areas †¢ Sample Design 40 (Convenience sample). †¢ Measurement methods Survey using personal, structured questionnaire composed of be multiple-choice, dichotomous, scale questions. 4. Questionnaire Format: This Questionnaire was structured in such a way that it includes the profile of the consumer and the following factors related to the consumer behavior. 1. Product/brand attributes 2. Buying pattern/behavior 3. Purchase frequency/ quantity 4. Price of the product 5. Influence of price on the purchase 6. Shift in customer loyalty due to price change 5. Research Schedule: Task |Proposed date of completion | |Collecting responses to questionnaire |30/11/2009 1/12/2009 | |Interpreting the responses from the questionnaire |03/12/2009 | |Discussion regarding analysis of data using statistical tool |05/12/2009 | |Application of the statistical analysis to the data collected. |09/12/2009 | |Forming the results and conclusion |11/12/2009 | C. Literature review: An Exploratory Study of Sales Promotion Activities in Toilet Soap Category: An Insight into Consumer and Retailer Perceptions Kureshi Sonal and Vyas Preeta. In this research paper, an attempt has been made to examine the nature of sales promotion activities in toilet soap category in India, study retailer perceptions with respect to these activities and also get an insight into consumer perceptions of these activities. Findings indicate that with respect to the nature of the schemes, premiums (free gifts) were found to be the most frequently used in both premium and popular toilet soap category, followed by price offs. Retailers’ perceived price offs had relatively greater impact compared to any other forms of sales promotion. In line with the retailers’ perceptions, the findings of consumer perceptions indicated that price offs were the most preferred type of sales promotion. †¢ Supplier Attributes That Impact Institutional Buying Behavior A study on FMCG supplies to Hotel Industry Githa S Heggde and D. Sudharani Ravindran. The study on the functional gap implied how and why a particular buyer or a group reacted to the decisions of the producer in selecting a particular product and its utilization. The study of this functional gap proved that effective positioning of the product made the market place work better so that the buyers make better decisions to buy the product. The study involved the consumer involvement in the decision making process through the involvement theory. This theory is about consumer learning, which presumes that the degree of interest in purchase of an item depends upon the risks involved. The involvement is also dependent on nature of the product or service and the psychology of the customer. †¢ Consumer buying behavior in Asian markets Mark Speece. The findings of this study indicated that Asian middle-class was primarily value-orientated. The specific criteria for choice that Asian consumers used was different for various product characteristics. There was strong value orientation for product quality issues and price. Asian consumers looked more closely at product characteristics to ensure a purchase was worth the price they were being asked to pay. Consumers balance off quality and price, which means that they wanted good products, but not necessarily the best which they consider too expensive, or the cheapest which they do not trust in quality terms. Within that, how consumers across Asian markets reach their decisions is not so different from how western consumers reach theirs. †¢ Consumer Buying Behavior of, and Perceptions towards, Retail brand baby products Adelina Broadbridge and Henry Morgan. For some consumers, retail brand products were regarded as superior to well known manufacturers brands (Gallup, 1997). A successful brand was perceived as possessins sustainable unique added values (de Chernatony and McDonald, 1998) or representing a variety of ideas and additional attributes (Gardner, 1955)and this was extended to many retail brand products. A higher risk tolerance usually occurred when the consumer required greater assurance about quality rather than price although for high priced items, social and performance risk slowed the growth of retail brands. D. Analysis of results: [pic] Fig 1. Ranking of soap attributes in purchase of soap Finding 1: Contrary to the assumption, Quality was ranked first by the majority of the people. [pic] Fig 2 Ranking of price by customers while purchasing soap Finding 2: 41. 6% of the respondents ranked price as the second most important attribute they consider while purchasing soap. The price sensitivity of the sample was checked. There were asked to identify for which price range increase they would change their brand. As shown in the bar chart below, most people said that they would change the brand only for a price increase of greater than 15%. [pic] Fig 3 Price sensitivity of consumers buying soap Segmenting the sample on the basis of the gender, the price sensitivity was checked again. It was seen that females showed greater price sensitivity towards higher levels of price increase, while the males showed greater price sensitivity at lower levels of price increase. [pic] Fig 4. Soap price sensitivity difference in males and females. Another aspect that was evaluated was if the respondents were aware of the phenomenon of hidden pricing in soaps. While a majority, i. e. , 85% knew about hidden pricing, a surprising percentage of only 68% said that they would change their brand due to hidden pricing. [pic][pic] Fig 5. Knowledge of hidden pricing among consumers and change in purchase behavior E. Summary: 1. After the analysis of results, we come to conclusion to reject the null hypothesis and accept the alternate hypothesis. 2. Hence, â€Å"Price is not the most significant factor in the purchase decision of soaps. â€Å" We can also see a number of other interesting conclusions – We can see that in the purview of soaps based on the considered sample, they are †¢ Majority of the respondents felt that quality is a stronger deciding factor than price. †¢ Most of the respondents were price sensitive only to the higher levels of price increase. †¢ Females are more brand loyal than males in the lower price ranges. They change brands only for a higher price increase. †¢ Though a majority of the respondents knew about the phenomenon of hidden pricing, some of them still don’t view it as a reason strong enough to change brands. F. Conclusion: G. Scope for further studies:

Free Essays on Climate Tolerance

Climate Tolerance of Plants Plants give us lots of things including oxygen, foods, and medicines. Plants need things like water, light, and air. The amount of daylight affects their growth. Plants also need food, just like we do. Plants have adapted to living in many climates, including underwater, in very cold places, and in very dry places. Until we find a way to make our society understand the world does not expand with the population this problem will increase more and more. As the population grows, so does the consumption of food. Our country, although faced hunger problems within, work together with other countries to try to distribute food to over populated areas in poorer countries, but as their population grows, so does the need for help. Until the population growth slows down the hunger throughout the world, in my opinion, will remain and indefinitely increase. Another problem faced mainly in reaction to the population growth, is the shortage of land we are being confronted with. Environmentalists are enraged by the destruction of our forest throughout the country, and the media has made it apparent the land in other countries is being affected as well. Along with the increasing number of people needing shelter the belief of society, in my opinion, is the bigger the better. We as a society need to acknowledge the problem at hand and realize that we do not have an endless supply of land and trees, maybe if we would take more concern about the future instead of the present, we would recognize the problem more clearly. These problems are just a few of the main problems faced worldwide today, and will probably remain as our society gets more and more complex. People have confronted these problems in many different ways, my opinion is if we started by taking control of the population of our planet the other problems that we face such as shortages on gas, land, and food will become more manageable.... Free Essays on Climate Tolerance Free Essays on Climate Tolerance Climate Tolerance of Plants Plants give us lots of things including oxygen, foods, and medicines. Plants need things like water, light, and air. The amount of daylight affects their growth. Plants also need food, just like we do. Plants have adapted to living in many climates, including underwater, in very cold places, and in very dry places. Until we find a way to make our society understand the world does not expand with the population this problem will increase more and more. As the population grows, so does the consumption of food. Our country, although faced hunger problems within, work together with other countries to try to distribute food to over populated areas in poorer countries, but as their population grows, so does the need for help. Until the population growth slows down the hunger throughout the world, in my opinion, will remain and indefinitely increase. Another problem faced mainly in reaction to the population growth, is the shortage of land we are being confronted with. Environmentalists are enraged by the destruction of our forest throughout the country, and the media has made it apparent the land in other countries is being affected as well. Along with the increasing number of people needing shelter the belief of society, in my opinion, is the bigger the better. We as a society need to acknowledge the problem at hand and realize that we do not have an endless supply of land and trees, maybe if we would take more concern about the future instead of the present, we would recognize the problem more clearly. These problems are just a few of the main problems faced worldwide today, and will probably remain as our society gets more and more complex. People have confronted these problems in many different ways, my opinion is if we started by taking control of the population of our planet the other problems that we face such as shortages on gas, land, and food will become more manageable....

Education Term Paper

Education Term Paper Education Term Paper Education Term Paper: Pedagogy Devise. With money in your pocket you are wise, handsome and sing well too, - said one well-known celebrity. Really, everyone could be educated (get higher education), but not well-breaded. You could get a diploma but not knowledge. Think about it... Your education term paper is your face, your thoughts and your intelligence. They should be individual, unique, and also match your inner world. Education Term Paper: The Point. Education may contain a lot of aspects. It includes learning a great number of disciplines, different kinds of applied and humanistic science. During the academic year you should pass your education term papers. Education is directly connected with knowledge handover and bringing up a new generation. In different educational institutions educators direct the education process of students; also they may manage a variety of subjects, for example reading, physics, writing, philosophy, science and history. After you gad reach to the end of the course you should be checked by writing education term papers. Education Term Paper: Education For Children (Students) Today when you have already left school, you are not a pupil anymore, you are an applicant. So, you have a splendid opportunity to choose and enter any college you like. Youth is a discovery time. You should think over and make your decision. If you keen on technique you may continue your studying in Technique College. However, if you do not interested in machines and engineering, moreover you belong to the people who prefer live communication, which directly connected with finding yourself among people, you should choose institute specializing in philology and pedagogy In that case passing a education term papers would be a pleasure for you. Education Term Paper: Education For Adults (Teachers) For a long time teachers have been educated and respectable people. Teachers were given the knowledge and educate children. They take a great effort to the activity they do. Teaching is the style of life. Teacher gives a lot and gets a lot. They give knowledge and upbringing positive qualities, and in the same way they get a pleasant communication among children and a lot of work to do, in particular checking education term papers.

South Africa Research Paper Example | Topics and Well Written Essays - 500 words

South Africa - Research Paper Example The cultural diversity influences the business practices, working relations, business hierarchy, and business etiquette within South Africa. In extending its services to South Africa, it is quite significant for Kelly Services to understand the aspects of cultural diversity in South Africa’s business platform (Macleod, 2002). This report will detail the cultural aspects in South Africa’s business field and explain why South Africa will be a good target for Kelly Services. South Africans encourage good working relationships coupled with honesty, trust, and politeness. They have utmost respect for all and derive their moral values from their diverse culture (Bruckner, 2001). South Africans prefer a conservative and formal dressing in all business meetings and practices. Men dress in suits and ties while women wear formal dresses and suits (Macleod, 2002). They prefer handshakes and business cards as they manifest commitment and formality in business (Gorill, 2007). They significantly observe time consciousness and expect honesty and fairness in all business dealings. South Africans business people have abject respect for their business leaders and business organizations. The mode of communication between the employees, employers, and the public is well established. There is sound cooperation between the employees and employers in carrying out business operations. Indeed, the views and interests of employees are highly considered in any organizational decision or change. Hence, all stakeholders participate in running the business enterprises though the management reserves the right of initiating new dimensions and making critical decisions in the business (Gorrill, 2007). South Africans value inclusiveness, fairness, and honesty in all business activities. They equally disregard titles such as Mister or Miss in the context of business operations. They regard them as sources of

An assigment topic will send by file Assignment

An assigment topic will send by file - Assignment Example s as compared to false positives (Type I errors) since doctors rarely get a second chance to assess people who believe that they are healthy and may thus not return. In order to reduce the chance of errors leading to false negatives, the government could set in place a system where each sample is tested twice, thus reducing the chance that a consistent false negative will be obtained. If this is not possible, testing procedures could be tried with larger samples of people or the criteria for recording a negative be made more stringent (accept more ambiguous positives). Thus, P(P1 and H1) ≠  P(P1)  Ã‚ ·Ã‚  P(H1). Similarly, using the equation shows that P(P1 and H2) ≠  P(P1)  Ã‚ ·Ã‚  P(H2); P(P2 and H1) ≠  P(P2)  Ã‚ ·Ã‚  P(H1) and P(P2 and H2) ≠  P(P2)  Ã‚ ·Ã‚  P(H2).This means that the two conditions are not independent of each other, but have a strong association. The distribution presented is positively skewed, as is evident from the difference seen between the calculated mean, median and mode. Given this, the median would be the most appropriate measure of central tendency to use with this distribution since it is robust against the change in extreme values. The mean would be biased towards the higher scores whereas the mode would not be appropriate as it would be biased towards the lower end of the distribution. The data in this distribution is not normally distributed, but has a positive skew. This is evident from the measures of central tendency, the frequency distribution and the histogram. The distribution has a high mean and relatively lower median with the value for mode being lowest. The frequency distribution shows that over half the frequencies are found in the first two groups and the frequencies taper off towards the higher side. The histogram also verifies that the frequencies are bunched to the lower end of the distribution. Thus, this is positively skewed and not a normal

Evolution Theory Essay Example for Free

Evolution Theory Essay Darwin spent five years exploring the world. Darwin traveled to many places mainly in the Southern Hemisphere. As he traveled from place to place, Darwin was surprised, by the similarities between the species. He wrote in his journal of the Galapagos Islands, there is even a difference between the inhabitants of the different islands; yet all show a marked relationship with those of America, though separated from that continent by an open space of ocean, between 500 and 600 miles in width. At this early stage of his life, along with graduating college Darwin soon began collecting evidence for his theory of Evolution and natural selection. While on his journey Darwin made many observations. They were mainly about the different species he saw on the Galapagos Islands. Each island had a different variation of birds. He noticed that the beak sizes of the finches were different on each island because of the size seeds they ate. Darwin noticed that organisms reproduce more offspring than can survive. Each individual offspring has unique characteristics that can be hereditable. Most of Darwin’s observations focused on the idea of natural adaptions. Darwin noticed that the body parts an animal used the most for survival, evolved over periods of time. Meaning if a giraffe tends to use its neck a lot, it will extend in length throughout time. This is an organism’s natural adaption to, living within its environment. These observations lead to the theory of Evolution. Aside from this Darwin observed the competitive field among organisms. An organism’s physical adaption can either make or break them. Survival of the fittest is key in every habitat. Through evolution, organisms have been allowed to make physical and behavioral adaptions that can be beneficial towards survival. In his theory Darwin states that organisms have visible differences. This difference can be inherited from the offspring’s parents. Another point is that organism’s produce more offspring than can survive. From these organisms that are produced, many do not reproduce later on in life. Since so many organisms are reproduced there is a fight for the survival of the fittest. Individuals best suited to their environment survive and reproduce most successfully. The characteristics that make them best suited to their environment are passed on to offspring. Individuals whose characteristics are not as well suited to their environment die or leave fewer offspring. Organisms change over time, this is the theory that Darwin tries to prove known as evolution. It is believed that organism adapt t their environment and change over periods of time. The species that live in present day are descendants form those in the past. All organisms on Earth are united by one common ancestor. These are the major points form Darwin’s theory of Evolution. I feel that Darwin’s theory is very accurate. Organisms adapt over time and this adaptions help with natural survival. Evolution occurs over periods of time and has leaded us to our modern state. Every organism is the descendant of a prehistoric ancestor. There are visible similarities, but sometimes it may be hard to tell an organisms’ ancestor. I feel that if changes occur gradually it can be easily noticed that organism’s physical, behavioral and outer appearances change.

Foreign Policy :: essays research papers

Progressive era foreign policy was motivated by a variety of factors including racial and national superiority, business and economic interests, strategic concerns, and idealism. Excerpts from For the Record provide various examples supporting the concerns that led to America’s foreign policy.   Ã‚  Ã‚  Ã‚  Ã‚  The idea of national superiority was evident in the belief of manifest destiny. This doctrine basically stated that America was a superior nation that was designed to expand. The nationalist argument is best depicted in Albert Beveridge’s â€Å"The March of the Flag† which states, â€Å"The rule of liberty that all just government derives its authority from the consent of the governed, applies only to those who are capable of self-government.†(For the Record p.117) This supports America’s superior views that it could govern a country better than the country’s native citizens. Frederick Jackson Turner further enhanced the feeling of national superiority in, â€Å"The Frontier in American History.† His writing explained that the frontier had been essential in establishing American independence and individualism. He also claimed, â€Å"The frontier is the line of most rapid and effective Americanization.†(For the Recor d p.49-50) The implication that expansionism leads to positive Americanization further displays the superior mindset. Racial superiority was obvious in the â€Å"White Man’s Burden.† This suggested that it was the responsibility of the American people to spread democracy and Christianity to civilize the â€Å"savages† and â€Å"inferior races†; those people included anyone of color.   Ã‚  Ã‚  Ã‚  Ã‚  Business and economic interests were also a driving force in foreign policy. â€Å"The March of the Flag† epitomizes the American viewpoint. It explains the problems of overproduction in the country: â€Å"Today, we are making more than we can use†¦there are more workers than there is work; there is more capital than there is investment†¦we need more circulation.†(For the Record p.117) All of these factors contributed to America’s need to expand to foreign markets. By establishing trade with other countries, America could import natural resources in order to produce manufactured goods at cheaper costs. This expansion of the economy would provide a market for the overproduction of goods and also increase jobs.   Ã‚  Ã‚  Ã‚  Ã‚  Additionally, strategic concerns were contributing factors in expansionism. Since the U.S. wanted to expand and trade with foreign countries, it ensured that other countries were stable and open to trade. This was demonstrated in China and the Open-Door market. There was also the belief that Europeans would dominate the market if America did not become involved. Finally, Americans used their involvement in wars with foreign countries to build the U.

High School and Old Cassette Recorder Essay

My hobbies Almost everybody has some kind of hobby. My hobbies are listening to music , watching television and reading books. I am very fond of music. When I am free, I often listen to my favorite songs from an old cassette recorder. At weekends, I usually go to music shops in the downtown areas to buy good CDs. Of the famous pop singers, I prefer Frank Sinatra, Elvis Presley, Madona and Paul MC Cartney. I also spend an hour after dinner watching news and documentary programmes. I particularly enjoy the program â€Å"The World Here and There† because it broadens my knowledge of nature and human civilizations. My favourite book is ‘’Treachery’’. Its author is Elxan Elatli. I think that my hobbies are very useful. They widen my knowledge, relax my mind, and make me feel better about myself. My favorite hobby is playing drums. I spend a lot of my free time playing drums. I started learning to play drums when I was 9 years old. I played in my school’s band. When I was 12, I got a private drum teacher and started to really enjoy playing. My parents bought me a drum set. An important event in my life There are so many events happened in my life and most of them consist to be an important part of my life. They are precious because I can learn much from them or sometimes they can make me feel better when I am sad. I think the event which influent me most is happened at my senior high school. When I was in my third grade of senior high school, I should choose the university and the major which I want to go on my further study after the college entrance examination. After the score came out, I chose doctoring as my first major. But my parents disagreed that strongly. Because I never said that I wanted to do something in the future relative with the medical career before. Both of them let me thought carefully because to be a doctor was very toilsome. Also, doctors always shift their work and they should go to work at night even. That’s a tired job. In addition, the process of being a doctor was difficult, too. My mother wanted me to be a teacher as her. At that time, I was so confuse that I didn’t know which one was suitable for me to choose. I knew what the advice my parents gave was good for me. I also knew my future was belongs me and I should make the choice by myself, not my parents. Maybe to be a teacher was good, but I didn’t like .After this event, I decided all over the things by myself. i chose the tourism. Like the debates, although sometimes our opinions are different, we communicate our thoughts and make the choice depend on our own. If we hesitate to do one thing and do not make up our mind, we can’t do the thing successfully

Don Quixote Essay

He was a retired nation scholar: Alonso Quijano, obsessed with books and knowledge, dried up his brain and lose his wit; chose to be a knight-errant, journeyed the world with horse. He wore himself in armour though rusty it was and a cardboard helmet; rode in his horse, searched his adventures, called himself: Don Quixote de la Mancha. Alas! Metamorphosis revealed. Married a farm girl whom he renamed: Dulcinea del Toboso. Beat up by servants of traveling merchants, who refused to recognize Dulcinea’s immense splendor; rescued by a neighbor and carried him home. Expedition came another expedition. Suffered in his long quests. Don Quixote whose real name was Alonso Quijano returned home humiliated, locked in an ox-cart that served as his cage. The Odyssey An epic poem created by Homer, said to be a ‘sequel’ of Iliad. It was Odysseia in Greek, as what Herodotus has called it. Odyssey, derived from the Greek’s, indicated an important and arduous journey. Kept as a prisoner in Calypso, Oh! Odyssey, until the gods held a meeting and set him free. He built a raft and voyaged over stormy seas. Entered the palace of King Alcinous, took part with the games that were held, sang the Trojan War; the King queried who he was: â€Å"I am Odysseus. † He then narrated his quests: the Island of the Winds, the kingdom of the dead; of psyches of ancient heroes and women, passed over the magnificent song at the isle of Siren. Fortunate he was, he survived from Zeus’ thunderbolt which struck the ship; carried he was at the shore of Phaeacia, he then met Athena in Ithaka. Fight has transpired; Yet peace and victory awaited. Flourished. Oedipus He has been made King of Thebes due to his heroic act of liberating the people from the plague and pestilence of Sphinx. Epidemic from another epidemic, people have always asked him to rescue them. Oedipus has always foreseen the needs. Hero he may seem, he has been accused as the murderer of Laius, the former King. Infuriated by allegation, announced it as a plot. A conspiracy for Creon to gain his throne. A battle soon to happen, yet Jocasta arrived in time to stop the fight. She guaranteed that prophets, who declared the accusation, were not reliable. As evidence, she cited the old prophecy that her son needed to murder his father, and have children by his mother.

Ette mea essays

Ette mea essays The book is divided into seven stories or chapters that are named Mattie Michael, Etta Mae Johnson, Kiswana Browne, Lucielia Louise Turner, Cora Lee, the Two, and the Block Party. This book is about the women who live in the community of Brewster Place, a poor Neighborhood on a dead-end street. The book displays the struggles of all African- American women. Throughout the novel there is a sense of sisterhood and although they had many differences, this is what helps them all to deal with the men who creates their problems. Together they can withstand the pressures of loss and pain that threaten to destroy their lives. There is a male versus female power struggle between the characters in the book I will be talking about Etta Johnson and her relationship with Rev. Moreland Woods. Etta Johnson is looking for a long term relationship that involves marriage. Rev. Woods want a "now and later relationship that involves having sex now and possibly revisiting his partner later without being committed to that person. Rev. Moreland Wood does have totally different motives for their relationship. Etta Johnson is jobless and looking for a man to take care of her. Ettas friend Mattie advised her to meet, "a man who'd be serious about settling down with you"(330) Mattie does not feel that the preacher is a good candidate for marriage, but Etta is content with her efforts to cause the residents of Brewster to, "be humming a different tune when (she show up there the wife of a big preacher"(331) Etta learns that she is used for sex as power it is but not powerful enough to cause the Rev. to want to marry her. Rev. woods is looking for something less committing than marriage. Woods is looking for a one time event and thinks of his encounter with Etta as a game. Rev. Woods calls Etta "worldly woman"(333) and commends her on her knowledge and "understanding the temporary weakness of the flesh and don't make it out to be something bigger tha...

Challenging Obstacle

Well the most challenging obstacle that I had to overcome was the death of my father. My life was turned upside down when it all happened. It greatly impacted me on a physical and mental level. Luckily this challenge taught me to cherish life. It even brought me closer to God and to understand that he has a plan for all of us. It pushed me to become more determined and motivated in any activity I partake in. Our family is much closer now then we were before. His death opened my eyes and my mind to accept the idea that you must live life to the fullest. Not only did it teach me to live life but it showed me how to be confident, strong, respectable to everyone and everything, and how to appreciate the little things in life. This would definitely be the hardest obstacle that I ever had to face in my life. Ever since that faithful day my views on life have changed dramatically. Now I have become more an optimistic individual. Yes, I am more optimistic because now I see the true beauty of the world that I always overlooked. When I see pictures of nature it releases a feeling of sanctity or even solace. I don’t take life for granted anymore, now I strongly believe that every life is precious even the pesky bugs. His leaving revealed that instead of rushing life I should stop every once in a while and take a gander at nature. Like a moment to soak it all in and embrace the true beauty that so much people fail to see. Now I live in the moment instead of worrying what the future brings. This ordeal has brought me a lot more near to God. In my prayers I learned that God needed him and that my father had fulfilled his purpose. I know it sound cliche but it is the truth and no one can tell me differently. Instead of resorting to drug I turned to God and he helped me through the pain. In a way God has taken the role of a fatherly figure and I am grateful. I go to church more often and I feel more alive and refreshed. This trial has shown me the love that God has to offer and how he will take care of you when your love ones are gone. God has become an important factor in my life after my dad died. My determination is at the highest point it could be. I have this motivation to strive to become the best I can. I do these things to make my father proud and to honor his legacy. To be honest, if my father was alive today I wouldn’t have fathom the idea of taking Advanced Placement courses. I would have relied on my dad to do everything for me including finding and paying for my college. Now I can proudly say that with this newfound determination I can succeed on my own. For once in my life I am actually studying and pushing myself to the limit on how much I can learn and retain. I was able to turn such a negative situation into a positive by using it to fuel my dreams. When all was finished this traumatic event created a feeling of togetherness. Our family became tighter and closer together. Now we set up family nights where it would either be Mexican night meaning we make Mexican dishes or game night where we battle it out on the Wii. On certain Saturday’s we all would go out to any restaurant mostly Chili’s and sit-down and talk about how our week was. In a sense we come together and evaluate our week and sometimes we even reminisce about him. It is better to remember the good times than to remember what happened that cold December night. His death brought our family together and taught individual to enjoy the times we have left on Earth because you never know when it is your time. The experience I gained was how to be confident in everything I do. I learned how to be strong in times of great distress. I now have the utmost respect for every living thing. Also, his death allowed me to see how important life is and how we must make the most of it. You always live like it is you last day and always be willing to aid those in need. My father passing away gave me lesson that I hope to pass onto my children. Seeing my father go would have to be the hardest thing that I ever had to overcome. Thanks to God I am standing here stronger than ever. Instead of using this as an excuse I am using this as fuel to empower me. This situation has impacted me physical and mental but I won’t ever let it hold me down. In my heart I know that my father will never accept less so I will aim for the highest peak and ride it out to the end. Challenging Obstacle Well the most challenging obstacle that I had to overcome was the death of my father. My life was turned upside down when it all happened. It greatly impacted me on a physical and mental level. Luckily this challenge taught me to cherish life. It even brought me closer to God and to understand that he has a plan for all of us. It pushed me to become more determined and motivated in any activity I partake in. Our family is much closer now then we were before. His death opened my eyes and my mind to accept the idea that you must live life to the fullest. Not only did it teach me to live life but it showed me how to be confident, strong, respectable to everyone and everything, and how to appreciate the little things in life. This would definitely be the hardest obstacle that I ever had to face in my life. Ever since that faithful day my views on life have changed dramatically. Now I have become more an optimistic individual. Yes, I am more optimistic because now I see the true beauty of the world that I always overlooked. When I see pictures of nature it releases a feeling of sanctity or even solace. I don’t take life for granted anymore, now I strongly believe that every life is precious even the pesky bugs. His leaving revealed that instead of rushing life I should stop every once in a while and take a gander at nature. Like a moment to soak it all in and embrace the true beauty that so much people fail to see. Now I live in the moment instead of worrying what the future brings. This ordeal has brought me a lot more near to God. In my prayers I learned that God needed him and that my father had fulfilled his purpose. I know it sound cliche but it is the truth and no one can tell me differently. Instead of resorting to drug I turned to God and he helped me through the pain. In a way God has taken the role of a fatherly figure and I am grateful. I go to church more often and I feel more alive and refreshed. This trial has shown me the love that God has to offer and how he will take care of you when your love ones are gone. God has become an important factor in my life after my dad died. My determination is at the highest point it could be. I have this motivation to strive to become the best I can. I do these things to make my father proud and to honor his legacy. To be honest, if my father was alive today I wouldn’t have fathom the idea of taking Advanced Placement courses. I would have relied on my dad to do everything for me including finding and paying for my college. Now I can proudly say that with this newfound determination I can succeed on my own. For once in my life I am actually studying and pushing myself to the limit on how much I can learn and retain. I was able to turn such a negative situation into a positive by using it to fuel my dreams. When all was finished this traumatic event created a feeling of togetherness. Our family became tighter and closer together. Now we set up family nights where it would either be Mexican night meaning we make Mexican dishes or game night where we battle it out on the Wii. On certain Saturday’s we all would go out to any restaurant mostly Chili’s and sit-down and talk about how our week was. In a sense we come together and evaluate our week and sometimes we even reminisce about him. It is better to remember the good times than to remember what happened that cold December night. His death brought our family together and taught individual to enjoy the times we have left on Earth because you never know when it is your time. The experience I gained was how to be confident in everything I do. I learned how to be strong in times of great distress. I now have the utmost respect for every living thing. Also, his death allowed me to see how important life is and how we must make the most of it. You always live like it is you last day and always be willing to aid those in need. My father passing away gave me lesson that I hope to pass onto my children. Seeing my father go would have to be the hardest thing that I ever had to overcome. Thanks to God I am standing here stronger than ever. Instead of using this as an excuse I am using this as fuel to empower me. This situation has impacted me physical and mental but I won’t ever let it hold me down. In my heart I know that my father will never accept less so I will aim for the highest peak and ride it out to the end.

A French Bakery Chain Case Study Example | Topics and Well Written Essays - 1500 words

A French Bakery Chain - Case Study Example They strongly believed that acquisition would help them maintain steady advantage without incurring extra cost on the expansion of business on a stand-alone basis. The LPB stores had decentralized working and functioned as stand-alone stores which it easy for the Fields to amalgamate the administration within its core functioning process. It was for this reason that merely after a month of acquiring LPB, Fields reduced the subsidiary administrative staff from 53 to three. Many of their functions like accounting, finance, human resource, training etc. were merged with that of the Fields’ company that resulted in redundancy of jobs in LPB. The main reason for the action was that Mrs. fields Cookies followed mechanistic approach and heavily used technology within its administrative process to streamline sales and production. While Fields appreciated empowerment of its managers and workforce, they also used technology extensively in their production processes to predict and improve sales. The huge hierarchy of employees in LPB was therefore not suitable for the efficient delivery of Fields’ goals and daily targets. Hence, they could o nly retain two persons in operations and one from their R&D section. As LPB Manager, I believe that the strategy of Fields is not right. LPB has gained considerable credibility in the area of baked products, coffee, and sandwich. The huge size of LPB was a significant factor that had prompted Fields to acquire it. The LPB products and services could offer the huge scope of expansion of interests of Fields as they had already created a niche market for their cookies. The acquisition had provided them with the opportunity to introduce their specialty cookies in the European market. The combination outlet could serve as a major facilitating platform for their business with a wide scope of opportunities for improved revenues. In such a scenario of a win-win situation, the redundancy was neither necessary nor morally correct decision.